THE BRIEF
The main idea for this project was to pick a sample project from a directory with source files: VO audio file, a text file with the script. The goal was then to source/create required material to create an edit. The final clip had to include modern transitions, modern lower thirds, modern techniques, speed ramping, parallax, etc. The focus was not on putting stock footage together but in the editing techniques.
CONCEPT & DESIGN
I picked a project related to "The World's Most Dangerous Legal Pets". From the script, I gathered stock footage, sound effects for the transitions and stock music tracks.
I imagined a TV show in the style of "The 10 best things…”and its intro. It had to be informative, but also dynamic and a bit suspenseful to keep the audience interested. I thought it would be even better if the tone could be effective for an Instagram clip.
I imagined a TV show in the style of "The 10 best things…”and its intro. It had to be informative, but also dynamic and a bit suspenseful to keep the audience interested. I thought it would be even better if the tone could be effective for an Instagram clip.
EXECUTION
It was edited directly on After Effects.